Friday, April 26, 2013

Visualization of Data

Previous Procter & Gamble colleague, Mr. Franz Dill writes about the Harvard Business Review article on visualization of data for decision support at P&G, "How P&G Presents Data to Decision-Makers".  The article states:

"... (Procter & Gamble) has institutionalized data visualization as a primary tool of management...  — over 50,000 P&G employees now have access to a "Decision Cockpit"..."

The author Dr. Thomas Davenport, a visiting professor at Harvard Business School, and a senior adviser to Deloitte Analytics, is particularly taken with heat maps.  I though am more aligned with Franz on this subject who states:

"In general, heat maps distort comparisons between data, so they are readily scan-able, but are not a good means for interacting with complex data. Other graphics shown in the article are more typical dashboard visualization styles."

Read Franz's complete blog here.

The author highlights a key insight:

"P&G's CIO Filippo Passerini calls it "getting beyond the what to the why and the how." If decision-makers have to spend too much time with the data figuring out what has happened in an important area of operations, they may never get to why it happened, or how to address the issue."

I previously wrote about the Business Sphere here.  Read the complete HBR article here.

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